2.2 Challenges and market expansion (1930s-1940s). In more recent years, the distinction between commercial masala and parallel cinema has been gradually blurring, with an increasing number of mainstream films adopting the conventions which were once strictly associated with parallel cinema. Alongside commercial masala films, a distinctive genre of art films known as parallel cinema has also existed, presenting realistic content and avoidance of musical numbers. Masala films generally fall under the musical film genre, of which Indian cinema has been the largest producer since the 1960s when it exceeded the American film industry's total musical output after musical films declined in the West the first Indian musical talkie was Alam Ara (1931), several years after the first Hollywood musical talkie The Jazz Singer (1927). The most popular commercial genre in Bollywood since the 1970s has been the masala film, which freely mixes different genres including action, comedy, romance, drama and melodrama along with musical numbers. Bollywood films tend to use vernacular Hindustani, mutually intelligible by people who self-identify as speaking either Hindi or Urdu, and modern Bollywood movies increasingly incorporate elements of Hinglish. In 2001 ticket sales, Indian cinema (including Bollywood) reportedly sold an estimated 3.6 billion tickets worldwide, compared to Hollywood's 2.6 billion tickets sold. film industry to become the largest centre for film production in the world. Bollywood represents 43 percent of Indian net box-office revenue Tamil and Telugu cinema represent 36 percent, and the remaining regional cinema constituted 21 percent in 2014. In 2017, Indian cinema produced 1,986 feature films, with Bollywood as its largest filmmaker, producing 364 Hindi films the same year. The industry is related to Cinema of South India and other Indian film industries, making up Indian cinema-the world's largest by number of feature films produced. The term is a portmanteau of "Bombay" and " Hollywood". ✖ Please share this mix on social sites (Facebook, Google +, Twitter.Hindi cinema, often known as Bollywood and formerly as Bombay cinema, is the Indian Hindi-language film industry based in Mumbai (formerly Bombay). 
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